a one-eyed cat creative collective journey

Welcome to Double Vector Business and Leadership — a new series of online classes that prove work can feel like going to your favorite music concert.

The W mark, or dubleve in French, means “double V” and wasn’t original to the French alphabet! It’s an adaptation from German and English making it the weirdo dans la salle, or in the room.

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Double Vector Business + Leadership

leadership essentials

Why do leaders need to train to lead? Training is best for A.I., uncover your own style by believing in yourself.

Here are my leadership credentials:

  • I led the in-house Smithsonian retail branding approach off the National Mall.

  • Founded — and led for two years — the Rochester City Center of IIDA, International Interior Design Association

  • During the pandemic, I joined a research project with ASID (American Society of Interior Designers), leading the profession in a new understanding of the built environment through materials, programming and facilities management.

  • As a LEED accredited professional (Leadership in Energy and Environmental Design), I co-led the local educational arm of USGBC (United States Green Building Council).

  • I led projects and classes at RIT as both a project manager and design instructor.

  • In addition to my design students, I have mentored younger designers in their approach to being their own leaders.

All of these leadership positions helped me uncover my own style of leading.

Learn about your style through the leadership guide.

Leading with Style

New recording elements, April 6, 2026

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CREATIVITY coaching for all

Welcome to your creatively weird career or business.

enter here

AI Essentials

If you’re feeling the squeeze of A.I., check out these classes with ideas on how to get your creativity back on track.

Play * Learn * Make * Do * Create

If you live in the Finger Lakes Region, check out my 1-1 Coaching for teams and individuals.

(More services coming soon for the rest of the world.)

If you are wondering what’s next for your career, or business idea and want to hear what I have to say in person, I offer individual coaching. Also try team coaching for groups who are working through a joint creative block and need extra assistance.

Like going to a concert, you know it’s going to be good, but don’t know exactly how. You wait for the best songs and sing along with everyone else, connecting to the band and each other.